A global technology brand with
strong momentum and huge ambitions

Name: Superspree
Address: Kaiserwertherstrasse 135, Düsseldorf, North Rhine–Westphalia, 40484, Germany
Telephone: N/A
Price range: Competitive

Our Approach

Superspree - from giving to becoming humankind.

Our company started in 2024 in response to the global generosity crisis. The invention of cardless donation technology now makes it easy for non-profits and charities around the world to collect donations in physical spaces.

2 years later, we are present on 5 continents and have raised millions of dollars for the impactful work of our non-profit partners. We are building towards our bigger vision by creating Learning and Development opportunities for organisations who share our vision for humankind, and have expanded our work to build products to help us all feel human again at times that really matter.

Our Founder

Dr Laura Bond

Laura Bond is the Founder and CEO of Superspree, bringing together a career spanning science, investment, business, academia and social impact.

Laura founded Superspree to help organisations understand what inspires generosity and create more meaningful ways for people to support the causes they care about.

Originally trained as a scientist, Laura completed a PhD spanning physics and pharmacy at the University of Nottingham. She went on to work in investment and business before returning to academia, as Professor of Practice at Nottingham University Business School. Laura’s academic work focuses on entrepreneurship, innovation, sustainability and finance.

In addition to her academic work, Laura is General Partner of UK-India VC fund, Pontaq VC, which has 180 tech companies in its portfolio. Additionally, Laura is an expert mentor to the UN SDG Innovation Studio and a Fellow of the Royal Society of Medicine. For two decades, Laura has been heavily involved in patient advocacy work and volunteering.

Laura’s interest in how technology and capital can create positive social impact began nearly two decades ago when she started to work in impact investing, and subsequently fundraising technology. That experience convinced her that the challenge facing charities and non-profit organisations was bigger than payments: technology could make donating easier, but it could not by itself explain what makes people want to give.

Laura founded Superspree to explore that question through science, data, behavioural research and technology. Her work now focuses on the psychology of generosity, human-centred technology and how organisations can create meaningful experiences that inspire action and impact.

Our History

I have always been passionate about the possibilities of using science, technology and human ingenuity to solve real-world problems. My career began in science, followed by business, investment and entrepreneurship. Along the way, I’ve had the opportunity to work with inspirational founders, innovators, entrepreneurs and students. What connects all these experiences is a simple belief: technology should make people's lives better. This belief is the genesis of Superspree.

Questioning the problem
Superspree's journey began in charitable fundraising. Having worked in contactless payment technology, I began to realise that while the industry was focused on how to make donating easier, it was not asking a crucial question: what inspires people to donate in the first place? I began to investigate human behaviour and gathered millions of data points to understand what drives generosity. Working with the University of Birmingham, we were initially looking for a predictive formula. Instead, our research led us towards behavioural science, emotional connection and the power of awe. This study changed the way I thought about technology. The most powerful solutions don't simply make processes more efficient. They understand the people using them.

Transformation through experimentation
Our technology developed through the same spirit of curiosity and experimentation. After losing our initial development work and investment, we started again, challenging ourselves to create something fundamentally different from conventional payment terminals. We explored advanced additive manufacturing, adaptable designs and alternative materials. We were repeatedly told our approach wouldn't work. After 38 attempts, we proved otherwise. The result was more than a new donation device. We had developed an adaptable technological approach with potential applications well beyond fundraising.

Human everything
Today, Superspree combines technology, data, research, behavioural insights and a fundamental belief in learning and development to help organisations create meaningful impact. From enabling generosity to improving experiences in healthcare and developing new approaches to payments, we see opportunities wherever technology can remove barriers, improve human experiences and make a positive difference.

Our Team

Marcus Sullivan Okore

Marcus supports Superspree’s outreach, particularly in the charity sector. He helps Superspree with new markets and partnerships, which he loves as it ultimately helps more people benefit from our technology.

Marcus’ previous experience includes working in Natural Capital, an emerging market which treats nature as an asset class, giving him insights into the commercial side of the industry.

Marcus is passionate about Superspree’s technology and thinks our use of tech is so different from anyone else: “We're opening up ways to fundraise by phone where it was previously difficult or impossible”, he says.

Marcus is a dual British and Candian citizen who loves basketball and plays competitively weekly.

Our Philosophy

We believe that impact is the result of doing work better and doing better work. The world doesn't need businesses that care in theory, it needs businesses to care in practice and which have learned to be, to do and to give in ways that make caring the most natural thing in the room.

That's what we're building towards. Not a movement with a badge. A condition you earn through practice, through presence and the quality of what you give back.

Humankind isn't who we are. It's what we become when we do this well.

Our Objectives

We want to positively impact every human on the planet.

Our first goal is to postiively impact 50 million people in 25 countries by 2030.

We have 3 pillars that frame our work:

Solve the Global Generosity Crisis

The number of people giving to non-profits has fallen to critically low levels. We provide the tools and technology to help non-profit organisations be resilient wherever they are in the world.

Provide education for those who want to put impact at the centre of what they do.

Through Unit-I, our Learning and Development division, we provide workshops, courses and keynote speeches to humans and organisations who share our vision for humankind.

Use technology to make a massive difference to people's lives, at times that really matter.

We use the the idea of being 'humankind' to guide our product and service development. We solve massive problems in ways that make people feel human again.