Giving: the ultimate
sign you care
Charitable giving is at crisis point.
DONATIONS ARE DECLINING
In 2025, for the first time in history, fewer than 50% of the population in both the UK and the US donated to charity or non-profit organisation.
COSTS ARE RISING
Micro donors are the indicator of donor pipeline health. It now costs an average charity over £17 to acquire a micro donor. Yet the average microdonation is around £5.
This is unsustainable.
CHARITIES AND NON-PROFITS DON'T HAVE ACCESS TO THE DATA OR TRAINING THAT EMPOWERS THEM TO GROW THEIR DONATIONS.
Our data shows that for many organisations, the insights and knowledge that can boost their donations simply isn't there. They are not only facing issues with using technology in a cashless world, but also with training their volunteers to engage with potential donors.
All of this puts a tremendous financial
strain on charities and non-profits.
And yet, the opportunities are there. The digital transformation creates unprecedented opportunities for charities and non-profit organisations to engage with people who care. To create moments of awe and inspiration. To engage new generations of followers and donors - whether through our devices, through data and training or through social media messaging and narratives.
