GIVING
Access to technology is just the beginning
TRIPLE A
What makes people want to give?
We spent 2 years learning about what made people want to give, not just how much they raised or what kind of technology they used.
Our Global Development Programme put our giving technology in the hands of people who wanted to fundraise. We analysed 7.5 million data points from 2500 non-profits in an anonymised form.
The Triple A model is how we understood that data and turned it into something useful for all fundraisers worldwide.
The Triple A Model is our tool to help you maximise donations
The Triple A model helps you understand and focus on the things that create fundraising success. Compared to those who didn't implement it, those who did:
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raised 8 times as much money overall,
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with individual donations 170% bigger, and with
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50% of donors agreeing to receive further communication.
Triple A stands for:
Attention - getting donors to see your campaign or your fundraising.
Attraction - do you welcome donations? Have you told people how they can give?
Awe - do you communicate your cause in a way that moves your donors to give?
We work with non-profits, fundraisers and funders to understand what the TripleA means in their context and put in place an actionable plan to maximise their donations and supporter engagement.