The Future of Giving: NCPD, The Hub and Superspree Bring Cardless Giving to South Africa

In South Africa, few organisations have managed to turn public goodwill into lasting social change quite like the National Council of and for Persons with Disabilities. Over 85 years, NCPD  ( https://ncpd.org.za/) has grown from a disability-rights body into a national institution, one that has helped shape conversation, policy, and opportunity for persons with disabilities across the country and across the wider continent of Africa.

Its power has always come from its community. NCPD has built something bigger than a fundraising campaign: Over 30 years, it has created a vibrant shared civic movement that brings together schools, businesses, nonprofits, and ordinary South Africans. That collective energy is what gives the organisation its momentum. It is not simply asking people to donate; it is inviting them to participate in inclusion itself.

Casual Day (https://casualday.co.za) is the clearest expression of that idea. Launched in 1994, it has become one of the country’s most recognisable awareness and fundraising campaigns, transforming a simple sticker into a symbol of inclusion. Year after year, it has drawn in thousands of participants and generated funding on a remarkable scale, with proceeds supporting a wide network of disability organisations, special schools, and community programmes. What makes it memorable is not only its reach, but its repeatability: it has become part of the national rhythm. Indeed, the theme of the 2026 campaign is Beat as One - Rhythm Matters, inviting the community to join together in one beat in support of the wider disability community. 

However, the true measure of NCPD’s work lies beyond fundraising. Over time, the organisation has helped push disability inclusion into the public policy arena, advocating for access, rights, education, employment, and dignity. It has helped move disability from the margins of social concern to the centre of civic responsibility. In that way, its influence is both practical and symbolic: it funds real-world support while also shaping the values behind it.

That combination is what makes the story compelling. NCPD has shown how a cause can become a community, how a campaign can become infrastructure, and how sustained advocacy can leave a mark on both public life and public policy. After 85 years, its legacy is not just in what it has raised, but in what it has changed.

So at Superspree, we were delighted to support their fundraising through the world's biggest national roll-out of cardless donation technology via an exciting collaboration between NCPD, The Hub and ourselves.  In this collaboration, Superspree cardless donation technology is present in all Hub store checkout points across South Africa in the first installation of cardless donation technology in a national retail setting.  The campaign went live on 1st June 2026 and will become embedded into South African retail experience in advance of Casual Day on September 4th 2026. 

The Hub (https://hub.co.za/) was founded in 1934 and has grown into a family-run fashion retailer with more than 500 colleagues across South Africa and Botswana, 32 stores in South Africa itself, and a product mix that stretches from women’s, men’s, and kids’ fashion to beauty, homeware, and accessories.  Their energy, collaborative approach and willingness to innovate has been nothing short of incredible.

If you are in South Africa, please go along to your local Hub store (find it here)  and if you are in South Africa on Casual Day, please support them by buying and wearing your Casual Day sticker and ‘Beat as One’.