Embracing the Future of Fundraising: How Superspree is reforming the way we give

The Importance of Human Connection in Fundraising

Artificial intelligence and digital transformation are dominating business headlines. In this new landscape, it’s easy for businesses to feel left behind by the current frenzy of technology adoption and radical innovation. As technology adoption dominates entrepreneurial thinking, creating and maintaining a competitive advantage is vital. For online fundraising platforms, it has never been more important to preserve the human element of fundraising.

The Shift Towards Physical Fundraising Events

Online fundraising platforms are looking to venture into physical events to maintain and increase their gross processed volume. There are many crowdfunding and fundraising platforms across Europe, all searching for unique characteristics to help them stand out from the crowd. They want to attract fundraisers who are looking for that special something. That’s why fundraising platforms are turning to Superspree. We bridge the gap between digital and physical fundraising, taking the stress out of adopting a new service strategy.

Superspree’s contactless fundraising devices, managed fundraising device service, consultancy, and training services enable fundraising platforms to operate in both physical and digital spaces. To understand why some platforms diversify away from the digital space, we need to grasp the mindset of truly innovative business strategists. Why would they choose to jump into physical fundraising for their clients? Is this a bold strategy to create competitive advantage, or an expensive way to abandon a proven strategy?

At Superspree, we advocate for the former. Our last count revealed 38 large online fundraising platforms in Europe and the UK. While the fundraising market is vast, platforms must find what sets them apart. This is where Superspree comes in.

Superspree’s Innovative Solutions

Superspree provides contactless donation terminals, akin to a digital donation bucket. Our “Halo” and “Loop” products allow donors to connect with their favourite causes and donate via their mobile phones. These products form part of Superspree’s “Holistic Fundraising Strategy.” This strategy supports charitable fundraising by creating an all-encompassing approach that includes cash and contactless mobile donations. We want our clients to have a robust fundraising strategy that reaches and connects with all donor demographics.

Most digital transformation products advocate for a cashless economy, focusing on the scale and capabilities of cashless giving. However, Superspree understands that cash still plays a vital role in fundraising. Our mission is to increase the amount of good that charities and good causes can do by boosting their access to unrestricted funds.

This perspective is crucial for any online fundraising platform aiming to become future-proof. A strong knowledge of the online fundraising space can create a solid business with significant fundraising potential. However, the platform truly looking to revolutionise fundraising will do anything to reach new markets, including the physical realm. This doesn’t have to replace the online crowdfunding campaigns that are now commonplace. Instead, physical fundraising event management and consultancy provide online fundraising platforms with an additional revenue stream.

The Benefits of Physical Fundraising

The digitally capable fundraising platform that is well-positioned to serve the in-person fundraising market will be a formidable force in generating the funds that change the world. Our research shows that to differentiate themselves from competitors, some platforms choose to serve niche markets, such as funding only artistic products or sports equipment. While this does set platforms apart, it also caps their potential fundraising market. By adding a physical capability, focused platforms can remain true to their mission while increasing their potential to raise funds. This will positively impact the organisations and people they support.

Superspree has unmatched scaling potential for all stakeholders in the modern fundraising ecosystem. Our products and expertise, which have helped raise over $20 million so far, allow both fundraising platforms and the charities they support to benefit from the unlimited potential of contactless donations. Our brand new consultancy offering positions platforms to succeed long after devices have been delivered and fundraising events have concluded.

Training for Success

Superspree’s proprietary method can predict the success and potential of a donation terminal, putting the platform in a strong position to maximise fundraising potential independently. We understand that for digital-native companies, expanding or refocusing on physical events can be daunting. It can force platforms away from their core capabilities. That’s why we’ve developed crash course training modules to ease the transition and prepare any digital platform for success in new physical environments.

Once a platform is confident in both physical and digital fundraising, it can expect its funding potential to skyrocket. New opportunities that were previously reserved for cash-only fundraisers will become available.

The Future of Fundraising

Contactless donations and digital fundraising are the future. AI, digital transformation, and the cashless economy will change how we raise money. However, the companies that will profit most from this change are those that can prepare for it, shape it, and lead it. They must also adapt their strategy to include those donors resistant to change.

Physical fundraising events will always have a place in how we give money to good causes. Contactless donations are the way to make the donation experience as smooth as possible. Digital-native fundraising platforms are turning to contactless technologies at physical events to lead the charitable sector into the future. Superspree is facilitating this strategic shift with unparalleled technology and expertise. Fundraising platforms that embrace contactless technology at physical events will soon reap the rewards of bold technology adoption. These will be the platforms that help their clients do good in the world.

For more information, contact lewis@superspree.com.